Dajana Hajdukovic
Work

0305Chef

Chef

A social dining app where people host meals at home — identity, interface and the full booking flow, from wireframe to prototype.

Year
2018
Role
Product design, Logo design, Prototyping
The Chef recipe detail screen beside the map of nearby hosts.

Chef is about eating at a stranger’s table. The design spends its budget on two things — making the food look worth booking, and making the booking itself feel unremarkable.

An identity that stays out of the way

The mark is a chef's hat, and it is deliberately obvious. An app about strangers cooking for strangers has enough to explain at the point of sign-up; the icon is not the place to be clever. A soft mint carries it, warm enough for food without competing with the photography.

The Chef app icon, a white chef's hat on a mint rounded square.
The app icon in flat and rounded-square form.
The product detail page, with the transitions it was designed around.Watch on YouTube

Photography does the selling

Every screen in the browse and booking path gives the dish as much room as it can afford. Controls sit on top of the image or below the fold, so the food is what you scan and the price and host are what you check second.

A grid of Chef app screens covering sign-in, browsing, filters and booking.
Screens across the full journey, from sign-in through to booking.

Wireframed end to end first

The greyscale pass covers start, sign-up, filtering and event detail as one continuous flow. Working the whole path through in grey is what keeps later colour decisions honest — if a screen only works once it is styled, it does not work.

Greyscale high fidelity wireframes for the Chef app, arranged by flow.
The complete flow in greyscale, grouped by section.