Dajana Hajdukovic

About Product Designer

Curious mind, hard worker, tangible results.

I design interfaces for a living and sweat the two pixels nobody is supposed to notice.

Dajana Hajdukovic

The long version

Hamburg, Germany

I am a product designer in Hamburg. Most of my work has been with agencies and startups, which is a useful education in shipping: you learn quickly which decisions are worth defending and which ones are just taste.

My strongest work is in UI and visual design, but I am not much use parked at the end of a process. I would rather be in it from research and ideation through to high-fidelity prototypes, because the interesting problems tend to surface somewhere in the middle and nobody writes them down.

A lot of that has meant design systems and UI libraries — building them, and then living with them long enough to find out where they creak. I work closely with developers through handoff, and I am happiest when the DesignOps side is quiet enough that nobody has to think about it.

I came to this from civil engineering, which left me with a taste for things that hold up under load and a fairly high tolerance for detail work. It also means I am comfortable being the person who asks whether the structure is right before anyone picks a colour.

Based in
Hamburg, Germany
Focus
Product and interface design
Background
Civil engineering
Working
Remote or on site

How I work

4 habits

  1. 01

    Structure before surface

    I want to know the hierarchy is right before anyone argues about a colour. Engineering left me with that order of operations and I have never found a reason to reverse it.

  2. 02

    Systems you can live with

    A design system is only proven once it has survived a few quarters of real feature work. I build them expecting to be the one maintaining them.

  3. 03

    Close to the build

    Handoff is not a document, it is a conversation. The specifics get decided in the browser with a developer, which is also where most of my best decisions come from.

  4. 04

    The last two pixels

    Detail work is not decoration. The difference between fine and good is usually a hundred small corrections nobody is meant to consciously notice.

What I do

Capabilities

Design

  • Interface design
  • Visual design
  • Design systems
  • UI libraries

Process

  • Research
  • Ideation
  • Wireframing
  • High-fidelity prototyping

Delivery

  • Developer handoff
  • DesignOps
  • Workflow tooling
  • Documentation

Written up here

5 projects

Elsewhere

Profiles